Assembly Member Davies proposes allowing regional and local entities to secure exclusive sponsorship agreements for their freeway service patrol tow trucks, creating a new revenue stream for emergency roadside assistance programs across California's congested urban freeways.

The measure modifies existing requirements for freeway service patrol vehicles, which currently display logos identifying the California Highway Patrol, Department of Transportation, and optionally, the participating local entity. Under the proposed changes, regional and local entities could enter into exclusive agreements permitting sponsor names and logos on patrol vehicles, provided these additional markings do not obstruct or diminish the visibility of the required agency identifiers.

This addition to the Freeway Service Patrol Act maintains the existing operational partnership between the California Highway Patrol, Department of Transportation, and local governmental entities while introducing a mechanism for supplemental funding. The program continues to operate under current protocols for emergency roadside assistance, with sponsorship revenue flowing directly to participating regional and local entities to support their patrol operations.