Bots: disclosure.

Assembly Member Wilson's bot disclosure legislation redefines California's approach to automated online accounts by establishing new transparency requirements for artificial intelligence interactions. The measure updates existing state law to address generative AI technology, requiring automated accounts that could reasonably be mistaken for humans to clearly identify their non-human status.

The bill modifies the definition of "bot" to specifically encompass automated accounts and applications powered by generative artificial intelligence - systems capable of producing synthetic content like text, images, video and audio. Under the proposed requirements, bot operators must disclose the automated nature of the account upon first contact with users, provide truthful responses about the bot's identity when asked, and avoid attempts to mislead users about its non-human status. The disclosure requirements apply to bots used in commercial transactions and election-related communications, though operators subject to stricter disclosure rules under other laws would be exempt.

To enforce these provisions, the bill authorizes the Attorney General, district attorneys, county counsel, and city attorneys/prosecutors to pursue civil actions against violators. Available remedies include injunctive relief and civil penalties of $1,000 per violation. The measure maintains existing prohibitions on using undisclosed bots to deceive users about commercial transactions or influence votes, while adding new specificity around disclosure timing and truthfulness requirements.