Health care professions: deceptive terms or letters: artificial intelligence.

Assembly Member Bonta's legislation extends California's healthcare licensing protections to artificial intelligence systems, prohibiting AI and generative AI technologies from using terms or phrases that falsely suggest their outputs come from licensed medical professionals. The measure applies existing restrictions on deceptive healthcare credentials to entities developing or deploying AI systems that provide medical advice, care, reports, or assessments.

The bill establishes enforcement authority for healthcare licensing boards to pursue violations when AI systems misrepresent their capabilities through terminology implying human medical credentials. Each instance of prohibited language in AI system advertising or functionality constitutes a separate violation. Licensing boards may seek injunctions or other authorized remedies against non-compliant entities.

Under the measure's provisions, AI developers and healthcare providers must ensure their systems' communications avoid language suggesting care or advice originates from licensed practitioners when it does not. The bill builds upon recent requirements for AI-generated patient communications to carry clear disclaimers and human provider contact information. While creating new enforcement obligations, the legislation requires no state reimbursement to local agencies, as it falls under existing crime modification provisions in the California Constitution.